The ACE Critique and Awards (C&A) program recognizes individuals and teams for excellence in communication and technology skills. Entries must meet these criteria: 

  • NEW this year: All entries must be submitted electronically.
  • Produced for an organization in the public sector. Examples include work for the U.S. or a state Department of Agriculture, a land-grant university, a state Extension Service or Experiment Station, a trade or commodity association, or a foundation.
  • Produced or received by the intended audience between Jan. 1, 2017, and Dec. 31, 2017. The same product may not be entered two years in a row. For example, a publication produced at the end of 2016 and entered in last year's contest may not be entered again this year, even if the audience received the product in 2017.
  • The entrant must be a principal contributor of the entry. For example, entries in the writing classes must be submitted by the principal writer(s) of the project.
  • Any outside agency work on the entry must be acknowledged and must be minimal.

ACE members and nonmembers may enter. 2018 dues must be paid to enter as a member. A team can be all ACE members, mixed with members and nonmembers, or all nonmembers.


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

For each entry, Step #1 is to download your entry form, save to your desktop, fill it out completely, and then upload.

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Entries in the first four classes — writing for newspapers, writing for magazines, writing within a specialized publication and promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.

Entries in Class 5, script writing for visual media, must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.

Entries in Class 6, writing for the Web, must include the URL of the Web page.

For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Class 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.

All writing category entries must be submitted online. No physical entries may be shipped.

Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%


$40.00 - 170.00

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. Creativity, interest, timing and technical quality will be evaluated. All photography category entries must be submitted online. No physical entries may be shipped.

Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%


Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. Creativity, interest, timing and technical quality will be evaluated. All photography category entries must be submitted online. No physical entries may be shipped.

Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%


$40.00 - 170.00

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. Creativity, interest, timing and technical quality will be evaluated. All photography category entries must be submitted online. No physical entries may be shipped.

Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%


$40.00 - 170.00
For those pictures that are required as part of the mission of the institution. Examples would be shots of events such as fairs, field days, award presentations, etc.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. Creativity, interest, timing and technical quality will be evaluated. All photography category entries must be submitted online. No physical entries may be shipped.

Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%



$40.00 - 170.00
For photos made entirely under the photographer's control, including setups, studio still life and/or pictures extensively manipulated through software (e.g.,Photoshop), mobile apps or other technology.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. Creativity, interest, timing and technical quality will be evaluated. All photography category entries must be submitted online. No physical entries may be shipped.

Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%




Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit a published or printed item that illustrates use of graphic design techniques to enhance the communication of a printed message. Items may include symbols, logos and marks of identity. Consideration will be given to layout, placement or treatment of graphics, typography, printing techniques, paper and color.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit a published or printed item that illustrates use of graphic design techniques to enhance the communication of an advertisement. This includes print ads in programs, magazines, newspapers and promotional or marketing materials. Describe any unique problems or circumstances the designer faced.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%
Entries in classes 13, 15, and 17 must be submitted online. No physical entries will be accepted.
Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit a single illustration or series of illustrations that has been used to enhance or explain an educational message. The entry may be in your choice of medium (i.e., paint, pencil, charcoal, etc.) and/or a computer illustration submitted on paper or electronically (jpeg) on CD.

Entries should be new and entirely created by the entrant/entrants rather than using reproductions, modified clip art or other photographic imagery. Entry may be submitted with the supporting material for which it was created (i.e., article, story, editorial, publication, campaign or other materials). Consideration will be given to originality, production quality and idea effectiveness.

Judging for Class 12:
  • Composition/layout/design: 25%
  • Creativity/originality: 25%
  • Production/printing/image quality: 25%
  • Idea effectiveness: 25%


$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum). Online submissions only (submit a Web URL, file attachment, or Dropbox instructions).

Entries should show how graphic design was used as part of an interactive educational project, multimedia product, kiosk or website. Graphics should support and enhance the educational message of the piece. Consideration will be given to originality, concept, layout and design, content, making the best use of the features of the media (e.g., links, animation), user friendliness, and the integration and effectiveness of the technology.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit a single or series of posters, flags or banners. There are no size limitations, and entries may be reproduced in any manner, such as by offset, silkscreen, or by hand on paper, fabric or wood. Consideration will be given to originality, production quality and idea effectiveness.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Entries in classes 13, 15, and 17 must be submitted online. No physical entries will be accepted.
Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum). Online submissions only.

An entry consists of at least five but no more than 20 jpeg images of the finished product of a permanent or temporary exhibit. The images may include one but not more than two mockup images of the display. Exhibits of all sizes are eligible, from tabletop to room size. Consideration will be given to overall appearance, message effectiveness and construction.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Entries in classes 13, 15, and 17 must be submitted online. No physical entries will be accepted.
Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit a published or printed cover that illustrates the use of graphic design techniques to enhance communication. Items may include symbols, logos, photographs, illustrations and marks of identity. Consideration will be given to layout, placement or treatment of graphics, typography printing techniques, paper and color.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Entries in classes 13, 15, and 17 must be submitted online. No physical entries will be accepted.
Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum). Online submissions only.

Submit a single logo that has been used as part of an identity package that visually interprets the message of a program or campaign. Describe the inspiration and development of the logo, and show examples of how the logo design was adapted for use in various formats.

Entries should be completely original art for new logos or revamps of existing program/campaign logos rather than clip art. Consideration will be given to originality, design, color, typography and effectiveness of communicating identity.

Judging for Classes 11a, 11b, 13-17:
  • Composition/layout/design: 20%
  • Creativity/originality: 20%
  • Production/printing/image quality: 20%
  • Idea effectiveness: 20%
  • Typography: 20%

Ends on February 2, 2018$40.00 - 170.00
$40.00 - 170.00
Each entry requires an entry form and supplemental information document (2-page maximum).

Submit at least three issues of a newsletter directed to a specific audience (in-house or external). Newsletters may be educational, informational, or promotional; photocopied or offset printed; and digital or electronic.

Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

Judging for Classes 19-24 and 26:
  • Content is engaging, appropriate, and well-organized with a logical flow: 20%
  • Publication fulfills stated purpose: 30%
  • Writing is clear and concise with good grammar and appropriate punctuation: 20%
  • Overall appearance (including cover design) is appropriate and engaging: 10%
  • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

    Entries in classes 25 and 26 must be submitted online. No physical entries will be accepted.
    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum).

    Submit at least two issues of a monthly, bimonthly, quarterly or semiannual magazine or periodical either as PDFs or by providing a URL link. They should be those prepared in a popular style for broad audiences. All must have a date and/or volume number indicated.

    Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%




    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum).

    Provide one URL of one copy of a single publication or three separate URLs for a set of up to three titles written in a popular style for a broad or specific audience. Subjects may include agriculture, natural resources, family and consumer sciences, family living, research, youth and related subject matter.

    Entry may be a bound, stapled, stitched, or folded publication. This class does not include magazines and periodicals as described in Class 20. Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

    Entries in classes 25 and 26 must be submitted online. No physical entries will be accepted.


    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum).

    Submit one copy of a publication prepared as a research report, special publication, scholarly journal, brochure, or other printed material focusing on research. The audience may be scientists in agricultural or related research, professional workers in education and industry, or others interested in technical subjects.

    Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum).

    Submit one copy of a published report produced annually or only once. Entries may include agency reports or Experiment Station and Extension Service reports that summarize activities or work within one or more specific subject areas.

    Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum).

    Submit one copy of a publication, typically a brochure, flier or pamphlet, created for promotional purposes. The publication should be designed to encourage public acceptance or to foster positive reaction.

    Entries will be evaluated for content, editorial quality, format, graphic design principles, and engaging illustrations/photography.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum). Online submissions only.

    Entries may be book manuscripts or publications in which the entrant's contribution is substantive editing. If the entry is a publication, submit a copy of the original manuscript and a copy of the edited manuscript (does not necessarily need to show editing marks). If the entry is a book, submit copies of the original manuscript and the edited manuscript for the table of contents, first chapter and a chapter of your choice.

    Entries will be evaluated on how well the editing helps the publication fulfill its stated purpose and improves the presentation of its message to the intended audience.

    Judging for Class 25:
    • Appropriate reading level: 20%
    • Organization and logical flow: 20%
    • Grammar and punctuation: 20%
    • Titles, heads, and subheads: 10%
    • Preserved and improved intent: 10%
    • Fulfills purpose: 20%
    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Each entry requires an entry form and supplemental information document (2-page maximum). Online submissions only.

    An electronic publication differs from a website, database, or other electronic data in that, regardless of length, it could be or has been published under a single title as a fact sheet, circular, bulletin, newsletter, book, handbook, etc. It is not necessary for an electronic publication to have a paper equivalent, but the electronic document must be produced for onscreen delivery with obvious attention to the format, layout, text and font for enhanced usability/readability.

    Electronic publications will be evaluated on overall ease of use, design, editorial quality, content delivery, appropriate use of electronic techniques and appeal to the intended audience. A publication may be resubmitted in succeeding years if a description is included indicating how the publication has changed from the previous version. An electronic publication may combine text from numerous print documents to become an independent onscreen publication, or it may be a publication converted from a paper-only document with adaptations for electronic delivery.

    Judging for Classes 19-24 and 26:
    • Content is engaging, appropriate, and well-organized with a logical flow: 20%
    • Publication fulfills stated purpose: 30%
    • Writing is clear and concise with good grammar and appropriate punctuation: 20%
    • Overall appearance (including cover design) is appropriate and engaging: 10%
    • Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%


    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    All entries must be submitted online as an attached file, as a Web link or downloadable from a service such as Dropbox. Judges will consider a project's budget and the use of available resources.

    Judging: Planning and vision 25%, content presentation 25%, technical quality 25%, creativity/artistic style 25%

    Submit a news actuality, voiced report or short feature produced for use within a commercial or noncommercial newscast for broadcast or Internet distribution. Include a cue sheet. Online submissions only.



    $40.00 - 170.00
    All entries must be submitted online as an attached file, as a Web link or downloadable from a service such as Dropbox. Judges will consider a project's budget and the use of available resources.

    Judging: Planning and vision 25%, content presentation 25%, technical quality 25%, creativity/artistic style 25%

    Submit a special, documentary, regularly produced program, regularly produced podcast, public service spot or other spot prepared for use on a commercial or noncommercial outlet for broadcast or Internet distribution. If submitting programs from a series, samples from up to three separate programs may be submitted. If submitting spots, submit no more than five spots in a series with no spot longer than 60 seconds. Cue sheet(s) should accompany entries where applicable.

    This class is distinct from Class 27, news and features, in that these productions are more likely to be self-contained and complete than intended for use within other programming. Online submissions only.



    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    All entries must be submitted online as an attached file, as a Web link or downloadable through a service such as Dropbox. Judges will consider a project's budget and the use of available resources.

    Judging: Design 20%, content 20%, technical quality 20%, creativity/artistic style 20%, effectiveness 20%

    Submit a news story or short feature prepared for commercial or noncommercial broadcast or cable-news use. Cue sheet(s) should be included. Online submissions only.
    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    All entries must be submitted online as an attached file, as a Web link or downloadable through a service such as Dropbox. Judges will consider a project's budget and the use of available resources.

    Judging: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

    Class 30 — Programs. Submit one complete program — a special program, documentary or regularly produced program — aired on commercial, noncommercial or cable outlets. If submitting a series, submit up to three 10-minute samples from programs in the series. Online submissions only.

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Submit a single or a series of television public service or spot announcements. One entry may include no more than five spots. No spot may be longer than 60 seconds. Cue sheet(s) should be included. Online submissions only.

    Judging: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20% 
    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Submit video productions specifically used for promotion. Entry may be designed for broadcast, nonbroadcast or cable use and may be of any length. Online submissions only.

    Judging
    : Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20% 
    Submit video productions designed for noncredit educational and informational uses. Typically, these productions are viewed in meetings or workshops, by individuals or groups. Though not designed for broadcast, programs may air on educational or public access television. Online submissions only.

    Judging: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

     
    $40.00 - 170.00
    Entries should include a suite of items that support a single educational program. Entries should contain multiple components (curriculum guides, games, posters, etc.) and may represent more than one medium (print, CD, DVD, website, etc.).

    Entries should describe the objectives, target audience, instructional design, and editorial development and design of materials appropriate for this audience. Information about use of resources, cost, and delivery methods should be included. Entries also should include evaluation results (simple and informal results are fine) showing the effectiveness of the educational materials. Online submissions only.

    Entries will be judged on editorial development, publishing and production values. Content/editorial development 30%, effectiveness of design 30%, production/execution 20%, overall results/impacts of package 20%

    Integrated strategic plan 25%, Development/execution 50%, Impact 25%.
    (includes all costs associated with printing, duplicating, distributing, etc).

    Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort.

    The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.

    Integrated strategic plan 25%, Development/execution 50%, Impact 25%
    (includes all costs associated with printing, duplicating, distributing, etc).

    Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort.

    The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.

    $40.00 - 170.00
    Planning/development 15%, Media interest 20%, Quality 20%, Target audience reach 20%, Impact 25%

    Materials submitted should document a systematic media relations effort. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences. Provide evidence of use, results or impact (anecdotal information, clippings, Web counts, comments or informal evaluations). Include examples of the various parts that made up the whole. These may include but are not limited to news releases, websites, radio spots, video news releases and promotional CDs.

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning/development 15%, Technical quality 20%, Content/script 20%, Production/execution 20%, Impact 25%

    Entries include a single communications product with a primary marketing or promotional purpose. Include an explanation of why this item was created (planning/development) and the resulting impact of the product (post-analysis). Entries also will be judged on quality of visual, technological and textual components. Entries may include but are not limited to publications, news releases, radio spots, video news releases, websites, CDs and DVDs. Online submissions only.

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Design 15%, Content 15%, Technical quality 15%, Use of medium 15%, Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%

    This class is designed for interactive programs for distribution through CD-ROMs, DVD, touch-screen kiosks or other non-Web media. The program can cover any subject matter area used for internal or external purposes. Submit the computer program on CD-ROM or DVD, or in Dropbox, and include installation instructions. If this is not possible, submit a video file in the Web URL of the interactive video program in use. Video should include close-ups of screens and numerous examples of decision points, menus and tests (if used). Entry material should clearly define the objectives of the interactive media program, an explanation of the development process, intended audience, delivery timeline and evaluation methods (either conducted or planned).

    $40.00 - 170.00
    Design 15%, Content 15%, Technical quality 15%, Use of medium 15%, Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%

    This class recognizes an effective application of emerging information technology or innovative use of an established information technology to educate or inform audiences. Entries should demonstrate risk-taking and/or innovation and may involve projects that use single or multiple information technologies. Submit a CD, DVD or Web URL of the technology in use and/or description of innovative information technology. The entry must include statement of purpose, audience, instructional design, subject content and evaluation methods (either conducted or planned).

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00

    Class 40 entries must be submitted online. No physical entries may be shipped.

    Design 15%, Content 15%, Technical quality 15%, Use of medium 15%, Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%

    This class is designed for websites for any specified audience. Sites will be evaluated on overall ease of use, design, content delivery, appropriate use of Web techniques, appeal to the intended audience and evaluation mechanisms (for determining site usefulness for audience or more formal usability studies conducted with the site). A site may be resubmitted in succeeding years if a description is included indicating how the site has changed from the previous version. In general, at least 20 percent of the site should be made up of new materials, new menus or new ways of locating information. In the supplemental information document, highlight the URL of the site and additional URLs for specific pages that should not be overlooked in the judging. You also may wish to submit a screen capture of some pages from the site and information on any special scripting or programming used at the site to provide additional functionality (e.g., database lookups, interactive application, etc.). Online submissions only.



    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Design 15%, Content 15%, Technical quality 15%, Use of medium 15%, Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%

    This class includes entries that demonstrate computer/technology training efforts using any single or multiple delivery methods (e.g., webinar, self-paced instruction, live courses, interactive television, CD-ROM, DVD, print, etc.).

    Entries may include training materials addressing general computer literacy, a specific application (such as a software program or a particular website) or other technologies. Materials should be submitted to demonstrate how the training program was carried out and in what type of educational environment. Training may stress either concepts or specific procedures (e.g., keystrokes). Entries must include the course syllabus, handout materials, computer programs, sample problems, visuals used, as well as a description of evaluation methods (either conducted or planned). Providing a video recording of portions of the training session may give the judges a better understanding of the techniques and visuals used.

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 1-6 may be submitted in this class if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.

    Online submissions only.
    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 1-6 may be submitted in this class if it shows consideration for or targets audiences that reflect specific aspects of diversity.


    Online submissions only.




    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 19-26 may be submitted in this class if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.




    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%
    Any entry eligible for Classes 18-26 may be submitted in this class if it targets a special public, particularly if this project shows consideration, or should show consideration, for inclusion of all members of a  potentially diverse audience (people of various races, genders, socioeconomic).


    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 27 and 28 may be submitted in this class if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.





    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 27 and 28 may be submitted in this class if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.





    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 29-33 may be submitted in this class if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.




    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%

    Any entry eligible for Classes 29-33 may be submitted in this class if it shows consideration for or targets audiences that reflect specific aspects of diversity.




    $40.00 - 170.00
    Planning 35%, Quality of materials and message 35%, Evaluation 30%
    Any entry eligible for Classes 35a-37 may be submitted in this class if it targets a special public, particularly if this project shows consideration, or should show consideration, for inclusion of all members of a  potentially diverse audience (people of various races, genders, socioeconomic,).


    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00

    Entries must be submitted online.

    Crisis identification/analysis 25%, Planning/development/execution 50%, Results 25%

    Materials submitted should document efforts to respond to a crisis. Such efforts could be of short or long duration, depending on the situation. Submissions should include:

    • An explanation of the crisis situation, including its context and the time frame involved.
    • Information on message development and identification of target audience(s).
    • Description of the goals of the communications efforts.
    • Description of strategies, activities and/or tactics adopted to communicate about the situation, including, for example, any spokesperson coaching provided by communications staff and the communications vehicles used in the effort.
    • An assessment or evaluation of the efficacy of the communication effort. The assessment need not be complicated or formal, but it should provide some indication of how the goals of the communications were achieved as a result of the crisis management effort.

    Ends on February 2, 2018$40.00 - 170.00
    $40.00 - 170.00

    Entries must be submitted online. 

    Issue identification/analysis 40%, Planning/development/execution 40%, Results: 20%

    Materials submitted should document efforts to identify an issue that threatens or could threaten an organization. The programming to manage that issue to effectively support the organization should be explained. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences.

    Issues by their nature often span multiple years. The entry should focus on issue management work completed in the previous year and define the time that the work is focused on.  If work on the issue was entered in a previous year, this entry must demonstrate significant change in strategy or implementation.

    Materials submitted must include an integrated strategic plan that identifies the issue and its context; target audience(s) and goals; description of strategies, activities and/or tactics adopted; message development; communications vehicles used [face to face meetings, town meetings,  materials produced (e.g., brochures, sales letters, news releases, ads, PSAs)];and/or a description of the promotional event(s) and activities completed; and an assessment of the efficacy of the communication effort. The assessment of results need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the issues management effort.