Crisis and Issues Management 2 | Issue Management: Materials submitted should document efforts to identify an issue that threatens or could threaten an organization. The programming to manage that issue to effectively support the organization should be explained. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences.

Issues by their nature often span multiple years. The entry should focus on issue management work completed in the previous year and define the time that the work is focused on. If work on the issue was entered in a previous year, this entry must demonstrate significant change in strategy or implementation.

Materials submitted must include an integrated strategic plan that identifies the issue and its context; target audience(s) and goals; description of strategies, activities and/or tactics adopted; message development; communications vehicles used [face to face meetings, town meetings, materials produced (e.g., brochures, sales letters, news releases, ads, PSAs)]; and/or a description of the promotional event(s) and activities completed; and an assessment of the efficacy of the communication effort. The assessment of results need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the issues management effort.

Judging criteria: Issue identification/analysis 40% Planning/development/execution 40%, Results 20%

Electronic Media, Video & Audio 1 | Social media videos Videos produced primarily for social media (may be distributed across other platforms later) such as Facebook, Twitter, Instagram, etc. These may include odd formatting such as square and vertical videos, generally short duration (under two minutes), and may be produced on mobile devices.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• Video class may include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 2 | Profile videos Videos that focus on telling a particular person’s story. These may feature researchers, students, Extension agents, or donors among others. Videos may be for web, broadcast, or other distribution.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:
· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 3 | Motion graphics/augmented reality/virtual reality/animation Video products that use animation, motion graphics, augmented, or virtual reality as the primary ways of conveying information. Entry may be distributed across a range of platforms.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• May include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 4 | Promotional, recruitment, and fundraising products Video productions specifically used for promotion, recruitment, and fundraising. Entry may be distributed across a range of platforms.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:
· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 5 | Informational, news or educational video production Video productions designed for noncredit educational and informational uses and function as standalone videos (or series) or for training purposes or for paid/credit-based class settings. These productions may be distributed through web channels or broadcast or be viewed in meetings or workshops, by individuals or groups. Includes how-to videos, public service announcements, etc.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 6 |Audio news, programs, podcasts, spots Submit a special, documentary, regularly produced program, regularly produced podcast, public service spot or other spot prepared for use on a commercial or noncommercial outlet for broadcast or Internet distribution. If submitting programs from a series, samples from up to three separate programs may be submitted. If submitting spots, submit no more than five spots in a series with no spot longer than 60 seconds. Cue sheet(s) should accompany entries where applicable.

Judging: Planning and concept 25%, Content presentation 25%, Technical quality 25%, Creativity/artistic style 25%

Judges will consider a project's budget and the use of available resources.

Electronic Media, Video & Audio 7  | Electronic media, video &  audio for diverse audiences. Submit in the class if your electronic media, video & audio shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.

Judging criteria: Planning 30%, Quality of materials and message 50%, Evaluation 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• Video class may include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.