ACE Critique & Awards Program   

Deadline 

All entries must be entered online by midnight, Eastern Time, Saturday, Feb. 15.

Other key dates:

  • Feb. 16- 28: Judging
  • Mar. 1-15: ACE review
  • Mar. 15: Entrants begin to receive results and critiques


Rules and instructions.

Questions 

Please contact ACE aceoutreach@gmail.com, or 847-647-8861.

Writing 1 | Writing for newspapers. Submit one article published in a daily or weekly newspaper.   Writing 1 - writing for newspapers must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published. 


Include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered.  


Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%







 

Writing 2 — Writing for magazines.   This includes articles in magazines and newspaper supplements that use a magazine format.   


Writing for magazines,  must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.  


Include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. 


Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%







Writing 3 | Writing within a specialized publication. This includes writing for internal or external publications and audiences, for newsletters, annual reports, books, guide sheets, instruction booklets and other publications, except those that fit into the promotional writing class.   


Writing within a specialized publication — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.  


For all classes, include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered.


Judging criteria: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%

Writing 4 | Promotional writing. This includes copy for promotional brochures and catalogs, development/solicitation letters, legislative communications, advertisements and other promotional or marketing efforts.   


Promotional writing — must include the article as submitted and one clipping or copy of the article as printed. Include the name and location of the publication and the date published.  


For all classes, include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered.  


Judging criteria: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%

Writing 5 | This includes television, videotapes and slide presentations. Include the script and finished product  


Must include a copy of the script as written as well as a copy of the finished product, along with a date and description of the circumstances of its completion or initial presentation.  


For all classes, include other pertinent supporting information in the supplemental information section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. In Writing 5, technical elements that usually are written into a script (such as natural sound or visual images) also will be considered.    


Judging: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%

Ends on $45.00 - 175.00
$45.00 - 175.00

Writing 6 | Speech Writing. Submit a script written for a speaker to deliver in person, via videoconferencing, or via taped message. 


For all classes, include other pertinent supporting information in the supplemental information document. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. 


Judging criteria: Content (substance) 25%, Writing quality (coherence) 25%, Creativity (humanity), 25%, Writing style 25%

Class 7 — Writing for the web. Submit one article published online, including the URL. The writing must be original content intended for online readership (i.e., not simply a PDF page or news release posted to the web).

Must include the URL of the web page. 

For all classes, include other pertinent supporting information in the supplemental information section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered.   

Judging Criteria: Content 25%, Writing quality 25%, Creativity 25%, Writing style 25%

Photography 1 | Feature photo: one image that effectively tells a story: A single image that tells a story effectively in one shot.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. 

Judging criteria: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%

Photography 2 | Environmental portrait or personality photo: photo of a person taken at work or in a setting related to their work.    


Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. 


Judging criteria: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%  

Photography 3 | Picture story: Three or more photos used to tell a story.  


Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. 


Judging criteria: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%

Photography 4 | Service photo: For those pictures that are required as part of the mission of the institution. Examples would be shots of events such as fairs, field days, award presentations, etc.  

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. 

Judging criteria: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%

Photography 5 | Enhanced photo: For photos made entirely under the photographer's control, including setups, studio still life and/or pictures extensively manipulated through software (e.g.,Photoshop), mobile apps or other technology.   


Eligible photos must have appeared in an article, publication or series of publications, website or exhibit. 


Judging: Technical quality 25%, Creativity/originality 25%, Audience interest/impact 25%, Overall evaluation 25%  

Ends on $45.00 - 175.00
$45.00 - 175.00

Graphic Design 1 | Design. Submit a printed or digital publication (book, magazine, brochure, report, bulletin, technical bulletin, etc.) illustrating the use of graphic design techniques to enhance the communication of a printed or published item. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced. 


Judging criteria : Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%


    



Graphic Design 2 | Advertisement. Submit a published item illustrating the use of graphic design techniques to enhance the communication of an advertisement. This includes ads in programs, magazines, newspapers, and promotional or marketing materials. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced. 


 Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 3 | Graphic design illustration: single or series.  Submit a single published illustration or series of illustrations used to enhance or explain an educational message. Entries should be new and entirely created by the entrant/entrants rather than using reproductions, modified clip art, or other photographic imagery. Entry may be submitted with the supporting material for which it was created (i.e., article, story, editorial, publication, campaign or other materials). Describe any unique problems or circumstances the designer faced.


Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 4 |  Interactive multimedia/web graphics. Submit images showing how graphic design was used as part of a published interactive educational project, multimedia product, kiosk or website. Graphics should support and enhance the educational message of the piece. Describe any unique problems or circumstances the designer faced.

Ends on $45.00 - 170.00
$45.00 - 170.00

Graphic Design 5 | Posters. Submit a single or series of published posters, flags, or banners. There are no size limitations, and entries may be reproduced in any manner, such as by offset, silkscreen, or by hand on paper, fabric, or wood. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced.    


Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%


 

Graphic Design 6 | Exhibits. An entry consists of at least five but no more than 20 jpeg images of the finished product of a permanent or temporary exhibit. The images may include one but not more than two mockup images of the display. Exhibits of all sizes are eligible, from tabletop to room size. Describe any unique problems or circumstances the designer faced.       


Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20% 

Ends on $45.00 - 175.00
$45.00 - 175.00

Graphic Design 7 | Cover. Submit a published cover that illustrates the use of graphic design techniques to enhance communication. Consideration will be given to layout, placement or treatment of graphics, typography, printing techniques, and color. Describe any unique problems or circumstances the designer faced.


Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%



Ends on $45.00 - 175.00
$45.00 - 175.00

Graphic Design 8 | Logos. Submit a single logo that has been used as part of an identity package that visually interprets the message of a program or campaign. Describe the inspiration and development of the logo, and show examples of how the logo design was adapted for use in various formats. Entries should be completely original art for new logos or revamps of existing program/campaign logos rather than clip art. Consideration will be given to originality, design, color, typography, and effectiveness of communicating identity. Describe any unique problems or circumstances the designer faced.  


Judging criteria: Composition/layout/design-20%, Creativity/originality-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%


 

Ends on $45.00 - 175.00
$45.00 - 175.00

Publishing 1 | Newsletters. Submit at least three issues of a newsletter directed to a specific audience (in-house or external). Newsletters may be digital or printed and educational, informational, or promotional.


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%



Publishing 2 | Magazines and periodicals. Submit at least two issues of a monthly, bimonthly, quarterly or semiannual magazine or periodical. They may be digital or printed and should be prepared in a popular style for broad audiences. All must have a date and/or volume number indicated.


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 3 | Technical publications. Submit one copy of a publication prepared as a research report, special publication, scholarly journal, brochure, or other printed material focusing on research. The audience may be scientists in agricultural or related research, professional workers in education and industry, or others interested in technical subjects. 


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%


 

Publishing 4 |Annual and special reports. Submit one copy of a published report produced annually or only once. Entries may include agency reports or Experiment Station and Extension service reports that summarize activities or work within one or more specific subject areas.


  


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%



Publishing 5 | Promotional publications. Submit one copy of a publication, typically a brochure, flier or pamphlet, created for promotional purposes.


 Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%



Publishing 6 | Popular publications, other  This class is for publications not described in Classes 1–5. May be digital or printed.


  


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 7 | Digital-only publications. This publication differs from a website, database or other electronic data in that, regardless of length, it has been published under a single title as a fact sheet, circular, bulletin, newsletter, book, handbook, etc. It is not necessary for it to have a paper equivalent, but it must have been produced for onscreen delivery with obvious attention to the format, layout, text and font for enhanced usability/readability. Electronic publications will be evaluated on overall ease of use, design, editorial quality, content delivery, appropriate use of electronic techniques, and appeal to the intended audience. A digital publication may be resubmitted in succeeding years if a description is included indicating how the publication has changed from the previous version. A digital publication may combine text from numerous print documents to become an independent onscreen publication, or it may be a publication converted from a paper-only document with adaptations for electronic delivery.


  


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%


 

Ends on $45.00 - 175.00
$45.00 - 175.00

Publishing 8 | Editing. Entries may be book manuscripts or publications in which the entrant's contribution is substantive editing. If the entry is a publication, submit a copy of the original manuscript and a copy of the edited manuscript (does not necessarily need to show editing marks). If the entry is a book, submit copies of the original manuscript and the edited manuscript for the table of contents, first chapter and a chapter of your choice.


Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%



Electronic Media, Audio 1 | News and features. Submit a news actuality, voiced report or short feature produced for use within a commercial or noncommercial newscast for broadcast or Internet distribution. Include a cue sheet. 


  


Judging criteria: Planning and vision 25%, Content presentation 25%, Technical quality 25%,

Creativity/artistic style 25%

Electronic Media, Audio 2 | Programs, podcasts and spots. Submit a special, documentary, regularly produced program, regularly produced podcast, public service spot or other spot prepared for use on a commercial or noncommercial outlet for broadcast or Internet distribution. If submitting programs from a series, samples from up to three separate programs may be submitted. If submitting spots, submit no more than five spots in a series with no spot longer than 60 seconds. Cue sheet(s) should accompany entries where applicable.


This category is distinct from Electronic Media, Audio 1 in that these productions are more likely to be self-contained and complete than intended for use within other programming.  


Judging: Planning and vision 25%, Content presentation 25%, Technical quality 25% Creativity/artistic style 25% 

Electronic Media, Video 1 | Social media videos Videos produced primarily for social media (may be distributed across other platforms later) such as Facebook, Twitter, Instagram, etc. These may include odd formatting such as square and vertical videos, generally short duration (under two minutes), and may be produced on mobile devices. 


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video 2 | Profile videos Videos that focus on telling a particular person’s story. These may feature researchers, students, Extension agents, or donors among others. Videos may be for web, broadcast, or other distribution.


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video 3 | Motion graphics/augmented reality/virtual reality/animation Video products that use animation, motion graphics, augmented, or virtual reality as the primary ways of conveying information. Entry may be distributed across a range of platforms.


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video 4 | Promotional, recruitment, and fundraising products Video productions specifically used for promotion, recruitment, and fundraising. Entry may be distributed across a range of platforms.


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video 5 | Informational or educational video production for external audience/general public Video productions designed for noncredit educational and informational uses and function as standalone videos (or series). These productions may be distributed through web channels or broadcast or be viewed in meetings or workshops, by individuals or groups. Includes how-to videos, public service announcements, etc.


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video 6 | Informational, news, or educational video production for internal and student audience. These videos tend to be more technical in nature and are produced for training purposes or for paid/credit-based class settings. These videos would probably not be used as standalone products, but rather operate as components of a guided learning process (i.e., a classroom setting). These productions may be delivered online or in person, but are not accessible to the general public. 


  


Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%


Judges will consider a project's budget and the use of available resources.


Notes for all classes:


· May include videos of any length unless otherwise noted.


· If total video length is over 10 minutes, please submit a 10-minute sample.


· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.


· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Marketing 1 | Marketing communications campaign with budget under $1,000 (includes all costs associated with printing, duplicating, distributing, etc). Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.


 Judging criteria for Marketing 1-2: Integrated strategic plan 25%, Development/execution 50%, Impact 25%

Marketing 2 | Marketing communications campaign with budget of $1,000 or above (includes all costs associated with printing, duplicating, distributing, etc). Materials submitted should document efforts to promote or market an educational, research or institutional program or product. Materials submitted must include an integrated strategic plan that identifies the target audience(s) and goals; promotional materials produced (e.g., brochures, sales letters, news releases, ads, PSAs) and/or a description of the promotional event(s) and activities completed; and an evaluation of the efficacy of the promotional or marketing effort. The evaluation need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the marketing effort.  


Judging criteria for Marketing 1-2: Integrated strategic plan 25%, Development/execution 50%, Impact 25%

Marketing 3 | Single marketing item. Entries include a single communications product with a primary marketing or promotional purpose. Include an explanation of why this item was created (planning/development) and the resulting impact of the product (post-analysis). Entries also will be judged on quality of visual, technological and textual components. Entries may include but are not limited to publications, news releases, radio spots, video news releases, websites, CDs and DVDs.


Judging criteria for Marketing 3: Planning/development 15%, Technical quality 20%, Content/script 20%, Production/execution 20%, Impact 25% 

Media Relations 1 | Media relations campaign. Materials submitted should document a systematic media relations effort. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences. Provide evidence of use, results or impact (anecdotal information, clippings, Web counts, comments or informal evaluations). Include examples of the various parts that made up the whole. These may include but are not limited to news releases, websites, radio spots, video news releases and promotional CDs. 


Judging for Media Relations: Planning/development 15%, Media interest 20%, Quality 20%, Target audience reach 20%, Impact 25% 

Media Relations 2 | News Release - Submit a news release transmitted to media (general, trade or other outlets). Describe the audiences, goals, and strategy and tactics used. Summarize the results, including links to resulting coverage.   


Judging criteria (class 2): Newsworthiness/Timeliness 30%, Writing/AP style 30%, Key messaging/Impact 30%, Photos/graphics 10%

Media Relations 3 | Media Pitch - Describe efforts involved in a request for news coverage, publication of a guest commentary/op-ed piece, or the opportunity to interview a faculty expert. Describe the audiences, goals, and strategy and tactics used. Include links to or descriptions of news releases or other materials shared with the pitch target. Summarize the results, including links to resulting coverage. 


 Judging criteria (class 3): Personalized pitch 40%, Timeliness 20%, Key messaging/Impact 20%, Additional information 10% 

Information Technology 1 | Interactive media program. This category is designed for interactive programs for distribution through CDs, DVD, touch-screen kiosks or other non-web media. The program can cover any subject matter area used for internal or external purposes. Submit the computer program in Dropbox or as a web URL, and include installation instructions. If this is not possible, submit a video file of the interactive video program in use. Video should include close-ups of screens and numerous examples of decision points, menus and tests (if used). Entry material should clearly define the objectives of the interactive media program, an explanation of the development process, intended audience, delivery timeline and evaluation methods (either conducted or planned).


 All entries must include a statement as to the purpose, audience and description of circumstances for development and the role of each entrant.


Judging: Design 15%, Content 15%, Technical quality 15%, Use of medium 15% Marketing/promotion 10%, Evaluation 15%, Effectiveness 15% 

Information Technology 2 | Innovative use of communication technology. This category recognizes an effective application of emerging information technology or innovative use of an established information technology to educate or inform audiences. Entries should demonstrate risk-taking and/or innovation and may involve projects that use single or multiple information technologies. Submit a URL, a downloadable DropBox file, or a video showing the technology in use and/or description of innovative information technology. Describe the purpose, audience, instructional design, subject content and evaluation methods (either conducted or planned).


All entries must include a statement as to the purpose, audience and description of circumstances for development and the role of each entrant.


Judging: Design 15%, Content 15%, Technical quality 15%, Use of medium 15% Marketing/promotion 10%, Evaluation 15%, Effectiveness 15% 

Information Technology 3 | Website. This category is designed for websites for any specified audience. Sites will be evaluated on overall ease of use, design, content delivery, appropriate use of web techniques, appeal to the intended audience and evaluation mechanisms (for determining site usefulness for audience or more formal usability studies conducted with the site). A site may be resubmitted in succeeding years if a description is included indicating how the site has changed from the previous version. In general, at least 20 percent of the site should be made up of new materials, new menus or new ways of locating information. In the supplemental information, highlight the URL of the site and additional URLs for specific pages that should not be overlooked in the judging. You also may wish to submit a screen capture of some pages from the site and information on any special scripting or programming used at the site to provide additional functionality (e.g., database lookups, interactive application, etc.).  


All entries must include a statement as to the purpose, audience and description of circumstances for development and the role of each entrant.


Judging: Design 15%, Content 15%, Technical quality 15%, Use of medium 15% Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%

Information Technology 4 | Technology education. This category includes entries that demonstrate computer/technology training efforts using any single or multiple delivery methods (e.g., webinar, self-paced instruction, live courses, interactive television, CD, DVD, print, etc.). Entries may include training materials addressing general computer literacy, a specific application (such as a software program or a particular website) or other technologies. Materials should be submitted to demonstrate how the training program was carried out and in what type of educational environment. Training may stress either concepts or specific procedures (e.g., keystrokes). Entries must include the course syllabus, handout materials, computer programs, sample problems, visuals used, as well as a description of evaluation methods (either conducted or planned). Providing a video recording of portions of the training session may give the judges a better understanding of the techniques and visuals used.


All entries must include a statement as to the purpose, audience and description of circumstances for development and the role of each entrant. 


Judging: Design 15%, Content 15%, Technical quality 15%, Use of medium 15% Marketing/promotion 10%, Evaluation 15%, Effectiveness 15%  

Diversity 1 | Writing for diverse audiences Any entry eligible for Writing 1-7 may be submitted in this category if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds. 


This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.


Judging criteria: Planning 30%, Quality of materials and message 50%, Evaluation 20%

Diversity 2 | Writing for targeted audiences Any entry eligible for Writing 1-7 may be submitted in this category if it shows consideration for or targets audiences that reflect specific aspects of diversity. 

This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.

Judging: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Diversity 3 | Publications for diverse audiences Any entry eligible for Publishing 1-8 may be submitted in this category if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.


This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.


Judging: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Diversity 4 | Publications for targeted audiences Any entry eligible for Publishing 1-8 may be submitted in this category if it shows consideration for or targets audiences that reflect specific aspects of diversity. 


This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.


Judging: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Diversity 5 | Electronic media and audio for diverse audiences Any entry eligible for Electronic Media, Audio 1-2 and Video 1-6 may be submitted in this category if it shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.

This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.

Judging: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Diversity 6 | Electronic media and audio for targeted audiences Any entry eligible for Electronic Media, Audio 1-2 and Video 1-6 may be submitted in this category if it shows consideration for or targets audiences that reflect specific aspects of diversity. 

This category is for entries that show consideration for audiences from diverse backgrounds, are inclusive of people from diverse backgrounds or that target publics reflecting specific aspects of diversity such as low-income families; first generation college students; youth; and people of different races, genders or socioeconomic levels.

Judging: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Crisis and Issues Management 1 | Crisis Communication: Materials submitted should document efforts to respond to a crisis. Such efforts could be of short or long duration, depending on the situation. Submissions should include:

  • An explanation of the crisis situation, including its context and the time frame involved.
  • Information on message development and identification of target audience(s).
  • Description of the goals of the communications efforts.
  • Description of strategies, activities and/or tactics adopted to communicate about the situation, including, for example, any spokesperson coaching provided by communications staff and the communications vehicles used in the effort.
  • An assessment or evaluation of the efficacy of the communication effort. The assessment need not be complicated or formal, but it should provide some indication of how the goals of the communications were achieved as a result of the crisis management effort.


Judging Crisis and Issues Management 1: Crisis identification/analysis 25%, Planning/development/execution 50%, Results 25%  

 

Crisis and Issues Management 2 | Issue Management: Materials submitted should document efforts to identify an issue that threatens or could threaten an organization. The programming to manage that issue to effectively support the organization should be explained. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences.


Issues by their nature often span multiple years. The entry should focus on issue management work completed in the previous year and define the time that the work is focused on. If work on the issue was entered in a previous year, this entry must demonstrate significant change in strategy or implementation.


Materials submitted must include an integrated strategic plan that identifies the issue and its context; target audience(s) and goals; description of strategies, activities and/or tactics adopted; message development; communications vehicles used [face to face meetings, town meetings, materials produced (e.g., brochures, sales letters, news releases, ads, PSAs)];and/or a description of the promotional event(s) and activities completed; and an assessment of the efficacy of the communication effort. The assessment of results need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the issues management effort.


Judging Crisis and Issues Management 2: Issue identification/analysis 40%, Planning/development/execution 40%, Results 20%



 

Social Media 1 | Campaign (Organic) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure and strategy, goals and audiences. Provide analytics including engagement for each post in the campaign, on each platform. Include examples of the various posts included in the campaign. The campaign is organic, has no advertising dollars spent.


Judging criteria: Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25% 


Impact should show how the social media campaign reached the goals outlined or the return on investment.



 

Social Media 2 | Campaign (Paid) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure/strategy, goals and audiences. Provide analytics including engagement (engagement totals for the campaign and engagement total breakdown for ads/promoted posts), on each platform. Include examples of the various posts included in the campaign. The campaign is paid, has advertising dollars spent on it.


Judging criteria:  Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25%  


Impact should show how the social media campaign reached the goals outlined or the return on investment.



 

Social Media 3 | Single Item - Materials submitted should document an individual social media post that is not part of an overall campaign. It can be from any social media platform(s). Describe how and why this post was created, social media platform(s), structure and strategy for the post, goals and audiences. Provide analytics including engagement for the post. If the post was boosted or promoted at all include the amount and length of time.  


Judging: Planning/development 15%, Engagement 20%, Quality 20%,Target audience reach 20%,Impact 25% 


Impact should show how the social media campaign reached the goals outlined or the return on investment.



 

Association for Communication Excellence