Crisis and Issues Management 1 | Crisis Communication: Materials submitted should document efforts to respond to a crisis. Such efforts could be of short or long duration, depending on the situation. Submissions should include:

• An explanation of the crisis situation, including its context and the timeframe involved.
• Information on message development and identification of target audience(s).
• Description of the goals of the communications efforts.
• Description of strategies, activities and/or tactics adopted to communicate about the situation, including, for example, any spokesperson coaching provided by communications staff and the communications vehicles used in the effort.
• An assessment or evaluation of the efficacy of the communication effort. The assessment need not be complicated or formal, but it should provide some indication of how the goals of the communications were achieved as a result of the crisis management effort.

Judging criteria: Crisis identification/analysis 25%, Planning/development/execution 50%, Results 25%

Crisis and Issues Management 2 | Issue Management: Materials submitted should document efforts to identify an issue that threatens or could threaten an organization. The programming to manage that issue to effectively support the organization should be explained. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences.

Issues by their nature often span multiple years. The entry should focus on issue management work completed in the previous year and define the time that the work is focused on. If work on the issue was entered in a previous year, this entry must demonstrate significant change in strategy or implementation.

Materials submitted must include an integrated strategic plan that identifies the issue and its context; target audience(s) and goals; description of strategies, activities and/or tactics adopted; message development; communications vehicles used [face to face meetings, town meetings, materials produced (e.g., brochures, sales letters, news releases, ads, PSAs)]; and/or a description of the promotional event(s) and activities completed; and an assessment of the efficacy of the communication effort. The assessment of results need not be complicated, formal or expensive, but it should provide some indication that the goals outlined in the strategic plan were achieved as a result of the issues management effort.

Judging criteria: Issue identification/analysis 40% Planning/development/execution 40%, Results 20%

Electronic Media, Video & Audio 1 | Social media videos Videos produced primarily for social media (may be distributed across other platforms later) such as Facebook, Twitter, Instagram, etc. These may include odd formatting such as square and vertical videos, generally short duration (under two minutes), and may be produced on mobile devices.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• Video class may include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 2 | Profile videos Videos that focus on telling a particular person’s story. These may feature researchers, students, Extension agents, or donors among others. Videos may be for web, broadcast, or other distribution.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:
· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 2 | Profile videos Videos that focus on telling a particular person’s story. These may feature researchers, students, Extension agents, or donors among others. Videos may be for web, broadcast, or other distribution.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:
· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 3 | Motion graphics/augmented reality/virtual reality/animation Video products that use animation, motion graphics, augmented, or virtual reality as the primary ways of conveying information. Entry may be distributed across a range of platforms.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• May include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 5 | Informational, news or educational video production Video productions designed for noncredit educational and informational uses and function as standalone videos (or series) or for training purposes or for paid/credit-based class settings. These productions may be distributed through web channels or broadcast or be viewed in meetings or workshops, by individuals or groups. Includes how-to videos, public service announcements, etc.

Judging criteria: Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

· May include videos of any length unless otherwise noted.
· If total video length is over 10 minutes, please submit a 10-minute sample.
· Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
· Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 6 |Audio news, programs, podcasts, spots Submit a special, documentary, regularly produced program, regularly produced podcast, public service spot or other spot prepared for use on a commercial or noncommercial outlet for broadcast or Internet distribution. If submitting programs from a series, samples from up to three separate programs may be submitted. If submitting spots, submit no more than five spots in a series with no spot longer than 60 seconds. Cue sheet(s) should accompany entries where applicable.

Judging: Planning and concept 25%, Content presentation 25%, Technical quality 25%, Creativity/artistic style 25%

Judges will consider a project's budget and the use of available resources.

Electronic Media, Video & Audio 7  | Electronic media, video &  audio for diverse audiences. Submit in the class if your electronic media, video & audio shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.

Judging criteria: Planning 30%, Quality of materials and message 50%, Evaluation 20%

Judges will consider a project's budget and the use of available resources.

Notes for all classes:

• Video class may include videos of any length unless otherwise noted.
• If total video length is over 10 minutes, please submit a 10-minute sample.
• Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
• Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Graphic Design 1 | Design. Submit a printed or digital publication (book, magazine, brochure, report, bulletin, technical bulletin, etc.) illustrating the use of graphic design techniques to enhance the communication of a printed or published item. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 2 | Advertisement. Submit a published item illustrating the use of graphic design techniques to enhance the communication of an advertisement. This includes ads that appeared in programs, magazines, newspapers, and promotional/marketing materials. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 3 | Graphic design illustration: single or series. Submit a single published illustration or series of illustrations used to enhance or explain an educational message. Entries should be new and entirely created by the entrant/entrants rather than using reproductions, modified clip art, or other photographic imagery. Entry may be submitted with the supporting material for which it was created (i.e., article, story, editorial, publication, campaign or other materials). Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 4 |  Interactive multimedia/web graphics. Submit images showing how graphic design was used as part of a published interactive educational project, multimedia product, kiosk or website. Graphics should support and enhance the educational message of the piece. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 5 | Posters. Submit a single or series of published posters, flags, or banners. There are no size limitations, and entries may be reproduced in any manner, such as by offset, silkscreen, or by hand on paper, fabric, or wood. Consideration will be given to layout, placement or treatment of graphics, photos, typography, and color. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 6 | Exhibits. An entry consists of at least five but no more than 20 jpeg images of the finished product of a permanent or temporary exhibit. The images may include one but not more than two mockup images of the display. Exhibits of all sizes are eligible, from tabletop to room size. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 7 | Cover. Submit a published cover that illustrates the use of graphic design techniques to enhance communication. Consideration will be given to layout, placement or treatment of graphics, typography, printing techniques, and color. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 8 | Logos. Submit a single logo that has been used as part of an identity package that visually interprets the message of a program or campaign. Describe the inspiration and development of the logo, and show examples of how the logo design was adapted for use in various formats. Entries should be completely original art for new logos or revamps of existing program/campaign logos rather than clip art. Consideration will be given to originality, design, color, typography, and effectiveness of communicating identity. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Graphic Design 9 | Social Media Graphics Single or Series. Submit a single social media graphic or series of graphics used to enhance, support, or promote an educational message. Entries may be any size and attach to any social media platform. Entries may include gifs and motion graphics. Consideration will be given to creative impact, design effectiveness, typography, use of photography, and color. Describe any unique problems or circumstances the designer faced.

Judging criteria : Composition/layout/design-20%, Creativity-20%, Production quality-20%, Idea effectiveness--20%, Typography-20%

Media Relations 1 | Media relations campaign - Submit materials that document a systematic media relations effort. Explain how and why this program was conceived and how it was implemented. Describe goals and audiences. Provide evidence of use, results or impact (anecdotal information, clippings, viewer analytics if available, comments or informal evaluations). Include examples of the various parts that made up the whole. These may include but are not limited to news releases, websites, radio spots, video news releases, and promotional materials.

Judging criteria: Planning/development 15%, Media interest 20%, Quality 20%, Target audience reach 20%, Impact 25%

Media Relations 2 | News Release - Submit a news release transmitted to media (general, trade or other outlets). Describe the audiences, goals, and strategy and tactics used. Summarize the results, including links to resulting coverage.

Judging criteria: Newsworthiness/Timeliness 35%, Writing/AP style 30%, Key messaging/Impact 30%, Photos/graphics/cutlines 5%

Media Relations 3 | Media Pitch - Submit materials that describe efforts involved in a request for news coverage, publication of a guest commentary/op-ed piece, or the opportunity to interview a faculty expert. Describe the audiences, goals, and strategy and tactics used. Include links to or descriptions of news releases or other materials shared with the pitch target. Summarize the results, including links to resulting coverage.

Judging criteria: Personalized pitch 40%, Timeliness 30%, Key messaging/Impact 20%, Additional information 10%

Photography 1 | Feature photo: one image that effectively tells a story: A single image that tells a story effectively in one shot.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit.

Judging criteria: Technical quality 35%, Creativity/originality 35%, Audience interest/impact 30%

Photography 2 | Environmental portrait or personality photo: photo of a person taken at work or in a setting related to their work.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit.

Judging criteria: Technical quality 35%, Creativity/originality 35%, Audience interest/impact 30%

Photography 3 | Picture story: Three or more photos used to tell a story.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit.

Judging criteria: Technical quality 35%, Creativity/originality 35%, Audience interest/impact 30%

Photography 4 | Service photo: For those pictures that are required as part of the mission of the institution. Examples would be shots of events such as fairs, field days, award presentations, etc.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit.

Judging criteria: Technical quality 35%, Creativity/originality 35%, Audience interest/impact 30%

Photography 5 | Enhanced photo: For photos made entirely under the photographer's control, including setups, studio still life and/or pictures extensively manipulated through software (e.g.,Photoshop), mobile apps or other technology.

Eligible photos must have appeared in an article, publication or series of publications, website or exhibit.

Judging criteria: Technical quality 35%, Creativity/originality 35%, Audience interest/impact 30%

Publishing 1 | Newsletters. Submit at least three issues of a newsletter directed to a specific audience (in-house or external). Newsletters may be digital or printed and educational, informational, or promotional.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 2 | Magazines and periodicals. Submit one issue of a monthly, bimonthly, quarterly, semiannual, or annual magazine or periodical. It may be digital or printed and should be prepared in a popular style for broad audiences. Entry must have a date and/or volume number indicated.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 3 | Technical publications. Submit one copy of a publication prepared as a research report, special publication, scholarly journal, brochure, or other printed material focusing on research. The audience may be scientists in agricultural or related research, professional workers in education and industry, or others interested in technical subjects.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 4 |Annual and special reports. Submit one copy of a published report produced annually or only once. Entries may include agency reports or Experiment Station and Extension service reports that summarize activities or work within one or more specific subject areas.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 5 | Promotional publications. Submit one copy of a publication, typically a brochure, flier or pamphlet, created for promotional purposes.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 6 | Popular publications, other This class is for publications not described in Classes 1–5. May be digital or printed.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 7 | Digital-only publications. This publication differs from a website, database or other electronic data in that, regardless of length, it has been published under a single title as a fact sheet, circular, bulletin, newsletter, book, handbook, etc. It is not necessary for it to have a paper equivalent, but it must have been produced for onscreen delivery with obvious attention to the format, layout, text and font for enhanced usability/readability. Electronic publications will be evaluated on overall ease of use, design, editorial quality, content delivery, appropriate use of electronic techniques, and appeal to the intended audience. A digital publication may be resubmitted in succeeding years if a description is included indicating how the publication has changed from the previous version. A digital publication may combine text from numerous print documents to become an independent onscreen publication, or it may be a publication converted from a paper-only document with adaptations for electronic delivery.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 8 | Editing. Entries may be book manuscripts or publications in which the entrant's contribution is substantive editing. If the entry is a publication, submit a copy of the original manuscript and a copy of the edited manuscript (does not necessarily need to show editing marks). If the entry is a book, submit copies of the original manuscript and the edited manuscript for the table of contents, first chapter and a chapter of your choice.

Judging criteria: Content is engaging, appropriate, and well-organized with a logical flow: 20%, Publication fulfills stated purpose: 30%, Writing is clear and concise with good grammar and appropriate punctuation: 20%, Overall appearance (including cover design) is appropriate and engaging: 10% Publication follows design principles and includes appropriate typography and engaging illustrations/photographs: 20%

Publishing 9 | Publications for diverse audiences. Submit in the class if your electronic media, video & audio shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds.

Judging criteria: Planning 30%, Quality of materials and message 50%, Evaluation 20% 

Social Media 2 | Campaign (Paid) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure/strategy, goals and audiences. Provide analytics including engagement (engagement totals for the campaign and engagement total breakdown for ads/promoted posts), on each platform. Include examples of the various posts included in the campaign. The campaign is paid, has advertising dollars spent on it.

Judging criteria: Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25%  

Impact should show how the social media campaign reached the goals outlined or the return on investment.

Social Media 3 | Single Item - Materials submitted should document an individual social media post that is not part of an overall campaign. It can be from any social media platform(s). Describe how and why this post was created, social media platform(s), structure and strategy for the post, goals and audiences. Provide analytics including engagement for the post. If the post was boosted or promoted at all include the amount and length of time.

Judging criteria: Engagement 20%, Quality 30%, Reach 20%, Impact 30%

Impact should show how the social media campaign reached the goals outlined or the return on investment.

Writing 1 | Writing for newspapers. Submit one piece (not a news release) that resulted in a published article in a daily or weekly newspaper (print or newspapers that only publish online are acceptable).

Entries in Writing class 1 must include a single piece as submitted online or in print format (PDF copy). Include the name and location of the publication/medium and the date published.

Include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. Graphic design and photography will not be considered.

Judging: Content (substance) 25%, Writing quality (coherence) 25%, Writing creativity (humanity) 25%, Writing style 25%

Writing 2 | Writing for magazines. Submit one article that was published in a print or online magazine. Writing for a newspaper supplement that uses a magazine format is also acceptable, except those that fit into writing class 3.

Entries in Writing class 2 must include a single piece as submitted online or in print format (PDF copy). Include the name and location of the publication/medium and the date published.

Include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. Graphic design and photography will not be considered.

Judging: Content (substance) 25%, Writing quality (coherence) 25%, Writing creativity (humanity) 25%, Writing style 25%

Writing 3 | Writing within a specialized publication. Submit one piece of writing for an internal or external publication (which could include, but is not limited to, newsletters, annual reports, books, guide sheets, instruction booklets, fact sheets, and other publications), except those that fit into writing classes 1, 2, 4 & 7.

Entries in Writing class 3 must include a single piece as submitted online or in print format (PDF copy). Include the name and location of the publication/medium and the date published.

Include other pertinent supporting information in the section of the entry. Judging will emphasize writing quality, not the technical quality of the surrounding publication or finished electronic product. Content, organization, writing style and proper format will be considered. Graphic design and photography will not be considered.

Judging criteria: Content (substance) 25%, Writing quality (coherence) 25%, Writing creativity (humanity) 25%, Writing style 25%